5 arguments that neuromarketing is ethical

1. It promotes understanding, not manipulation: Neuromarketing allows companies to better understand their customers. It allows us to better understand what really motivates purchase decisions, which improves communication and allows us to deliver products and services that meet customer expectations. It's not about manipulating customers' choices, but about providing them with what they really need. Case in point: a study has shown that the brain gets tired when making a selection if it is too extensive. Realizing this, we can make improvements to our store. Instead of presenting 15 different offers, we can choose 3 that best meet our customers' needs. Both sides win because the customer feels more comfortable making a decision, and the retailer can better provide the highest possible standard of customer service.

2. The tool is neutral: the application is up to us: Let's compare it to a knife. You can use the knife to cut bread or to hurt someone. The tool itself is neutral, and how we use it is up to us. It's the same with neuromarketing: it can help create better products and services that truly meet consumer needs, or use it in other ways. Unfortunately, the use of this tool by others is beyond our control. For my part, however, I can assure you that the data is stored and used only in an ethical manner. Just having the data won't get us anywhere, it's up to the strategy how it will be used. And we create it in accordance with ethics.

3. Transparency: When neuromarketing is used correctly, companies are transparent with their customers, not hiding the fact that they are using it to study their behavior. This is in line with the ethical premise of openness and honesty in business.

We use university research resources in the area or our own. In the case of our own, each researcher knows how his or her data will be used and receives a statement that it will be used only for ethical purposes. Our clients also receive such a statement. We do not provide forms of dry data or strategies that violate ethics.

4. Protection against improper practices: Neuromarketing, like other areas of marketing, is subject to regulation and codes of ethics. Any improper practices can lead to serious legal and financial consequences, further protecting consumers.

5. Improving products and services: Neuromarketing helps companies create better products and services by understanding what really makes customers happy. This benefits both companies and customers, who receive products that better meet their needs and expectations.