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• Level: basic,
  intermediate
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 Topics:

• Neuromarketing strategies and their use
• Neuromarketing in social media
• Neuromarketing on the Internet
• How to run your own neuromarketing research
• Neuromarketing Masterclass
• other

Neuromarketing Research

 Behavioral research

 Product Testing

 Image assessment

 Satisfaction rating

 Evaluation of loyalty

 Social Media Analysis

 Assessing the impact of advertising

 Analysis of buying behavior

 Eye-tracking study of websites, applications, etc.

 Eye-tracking study in a stationary store

 Individual research

Listen to the Podcast!

„Neuromarketing on Allegro” is a source of knowledge about how psychology, neuroscience and economics influence purchasing decisions. It is dedicated mainly to sellers on Allegro, marketers, people interested in practical applications of neuromarketing research results.

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 karolina@albarimarketing.pl

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What is neuromarketing?

Neuromarketing is an advanced strategy that combines marketing knowledge and tools and modern neuroscience together to tap into the human mind. As a result, companies using it can develop more effective marketing strategies. With its help, psychological and psychophysiological research is used to refine advertising content. They can also be used to determine how people will react to a specific stimulus.

The goal of neuromarketing on the part of companies is first and foremost to direct the audience's attention to their brand, to help them make a purchase decision, and to understand why the recipient decides to buy one thing and not another.

Although we seem to be able to argue logically to make decisions. The truth is that before that decision reaches our consciousness, it is already processed in our subconscious. Whatever we decide must pass through the filter of our feelings and fears. This means that we actually intuitively make a decision, which we later justify with arguments that make logical sense to us.

NEUROMARKETING

Articles on the subject

What will we perform in this area?

FAQ

To answer this question, we can use an example: is a knife ethical? We will probably say that using a knife to cut vegetables its use is ethical, while using a knife to commit a crime is no longer. In the same way, neuromarketing is a tool.

We are always guided by ethics in our operations. We take care of the security and confidentiality of the data and consider only ethical solutions when providing the report. The main purpose of conducting neuromarketing research is to help the customer make a choice. The results obtained allow us to more precisely match the offer to the customer's needs and build trust in the brand.

1. How can we be sure that neuromarketing is ethical?

It all depends on what types of services you are interested in and how individually tailored they will be.

In order to prepare a neuromarketing strategy, all you need to start with is the knowledge obtained from our sources and develop it for your business. In this case, the pricing includes the preparation of a report. Included in the pricing of neuromarketing research is the amount of the research group and the preparation of a report with a detailed analysis of the results obtained and steps to apply. In addition, you should take into account the fact that this type of service also includes consulting time.

If you want to get a quote for specific services make an appointment to talk with us. You will tell us your needs and we will suggest the best solution.

2. What are the prices of neuromarketing services?

Neuromarketing has a wide range of applications. It can be used to optimize offers and prices, brand-building activities, product positioning and customer perception, clarifying visual messages and copywriting, and in many others.

If you want to learn about neuromarketing knowledge on your own, the first step we recommend is to gain knowledge about how the brain works, marketing strategies and how to apply them together. Having knowledge of the strategy and how to apply it, the next step is to conduct neuromarketing research yourself.

Online training with the "Neuromarketing Masterclass" platform will be available soon. If you are interested in participating, please send us a message.

4. How to apply neuromartketing in practice?

We price each neuromarketing service individually. It depends on many factors, such as the type of study, the purpose of the study, availability of respondents from the indicated target group, the cost per participant of the study, the development of the results, the date of implementation, etc.

We have a specific price list for each service. Packages are also available. Indicate your needs to us and we will give you a quote based on that. You can contact us by email or make an appointment.

3. How is the pricing of neuromarketing services done?

Neuromarketing Strategies

 Market and competition analysis

 Assessment of customer needs

 Development of a neuromarketing strategy

 Preparation of an action plan

Opracowanie strategii monitorowania i ewaluacji

 Develop a monitoring and evaluation strategy