Social Media

 Running a FanPage

 Prepare a schedule for publishing posts

 Creating Post Content

 Graphics and Video Creation

 Advertising campaigns

Online training

 ChatBot for automated messages

Websites

 Business card website

 Full website (with tabs)

 Online Shop

 1-page Landing Page

Sales funnels (more from the "Creating courses" tab):

• book/eBooks recommendation page
• webinar page
• event promotion page
• training platform page
• etc.

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DIGITAL MARKETING

Digital Marketing (Online)

Digital Marketing (otherwise known as online or Internet Marketing) includes promotional activities that use digital channels across the web to advertise products and services. An example of digital marketing might be the use of social media, email or other related channels. It aims to reach potential customers by positioning messages within their online reach. With the rise of online shoppers, the use of digital tactics has increased significantly over the past few years, becoming an important factor for companies in developing coherent strategies.

Articles on the subject

What will we perform in this area?

Rodzaje stron:

Business card website

A business card website is a website that presents information about a particular person or company.

It contains information about the services provided by the entity, contact information and other information that may be useful to customers or others.

Elements that go into the service:

• Purchase and connection of an individual domain (for a period of 1 year time)
• Purchase and connect hosting (for a period of 1 year of time)
• Preparation of graphic design
• Preparation of descriptions
• Preparation of basic SEO descriptions
• Prepare for 5 areas, including: Home Page, About Us/Company, Offer, Contact,
• Privacy Policy - ONE FORM.

Sales funnels

The sales funnel is the process of displaying the right content and offers to website users at the right time. It involves acquiring new users, building engagement, sending effective messages and offers, and then encouraging them to purchase a product or service. The sales funnel usually starts with generating traffic to a website through properly tailored content, ads or other promotional activities. Users are then brought into the conversion phase, where they are encouraged to purchase the product or service through email messages, advertising and even special offers. Finally, if a user has made a purchase, he or she may be brought into the loyalty stage, where they will receive information about new products or services, as well as special offers to maintain their loyalty.

Elements that go into the service: 

• Purchase and connect an individual domain or multiple domains (for a period of 1 year time)
• Purchase and connect hosting (for a period of 1 year of time)
• Preparation of graphic designs
• Preparation of descriptions of each product
• Przygotowanie podstawowych opisów SEO
• Planning the action steps (the whole strategy)
• Connecting email automation Integration with payment and invoicing system
• Ability to prepare a platform for courses
• Ability to prepare a platform for conducting Webinars/Autowebinars
• Ability to support the creation of course content, webinar schedule, etc., and much more (individual order)
• Read more in "Creating Training Courses".

1-page Landing Page

A one-page landing page is a website that focuses on one goal: Getting the audience to perform a specific action. This could be signing up for a newsletter, registering for a newsletter, joining a community, making a purchase or filling out a form. The purpose of such a page is to effectively and quickly convey information and facilitate decision-making processes.

Elements that go into the service: 

• Purchase and connection of an individual domain (for a period of 1 year time)
• Purchase and connect hosting (for a period of 1 year of time)
• Preparation of graphic designs
• Preparation of descriptions of each product
• Preparation of basic SEO descriptions
• Planning the action steps
• Connecting email automation
• Integration with payment and invoicing system

Online Shop

An online store is a type of e-commerce platform that allows sellers to sell products and services over the Internet. It can be used to sell physical or digital products.

Elements that go into the service: 

• Purchase and connection of an individual domain (for a period of 1 year time)
• Purchase and connect hosting (for a period of 1 year of time)
• Preparation of graphic designs
• Preparation of descriptions of each product
• Preparation of basic SEO descriptions
• Preparation of an expanded Home Page and thematic areas
• Preparation of separate Bookmarks (any number)
• Integration with payment system, courier and invoicing
• Ability to connect with Allegro You can choose the base platform: WooCommerce or Shoper

Full website (with tabs)

A full website is an elaborate website that may also include a basic online store or other online payments. It contains information about the entity's services, contact information and other information that may be useful to customers or others. A business card website can be used as a promotional tool, as it allows information to be presented in a clear and accessible manner.

Elements that go into the service: 

• Purchase and connection of an individual domain (for a period of 1 year time)
• Purchase and connect hosting (for a period of 1 year of time)
• Preparation of graphic design
• Preparation of descriptions
• Preparation of basic SEO descriptions
• Preparation of an expanded Home Page and thematic areas
• Preparation of separate Bookmarks (any number)
• Can be expanded with additional online store up to 100 products (above qualifies for category: online store)

Advertising Campaigns on Google Ads

This is an important promotional activity if you want to increase traffic to your website or reach users outside of Facebook. Often Google ads are visible in various applications. In addition, if we want to promote ourselves on YouTube then we can only do it through Google Ads.

An interesting fact is that the higher the Google search engine positioning of the website, the more efficiently Facebook Ads work. So it is worth combining both activities.

Facebook Ads Campaigns

Creating Extended Facebook Ads Campaigns gives you more possibilities than in the case of Promoting Posts.

The difference between the two is that, using Campaigns, we can precisely select the audience, accurately measure profits and costs, promote various forms of sales in this way (such as referring to a website, creating a contact form and many others).This method also has its limitation: posts published in the form of Advertising Campaigns are not visible in the News, but only appear for a certain period of time.

Promoting Posts on Facebook

Using this form of promotion is effective to increase post reach and page visibility.

Its advantage is that the promoted post is visibleNews all the time, so you don't lose the acquired reactions.

However, this feature has limitations, e.g. you can't choose your audience group as precisely as in other examples of promotionIf you want to make your audience group more specific or use promotions for other purposes, we suggest using the full Facebook Ads Campaign.

PIXEL - for monitoring website/shop traffic

Necessary element to be able to control the statistics of hits on the website/online store. In addition, it is possible to connect (to FB) product/service catalog and calendar making appointments.

Setting up/optimizing your profile

Creation of a new company profile on social media. This includes adjusting the main photo, background photo, basic descriptions and categories, and preparing a bio. Optimization of an existing profile is also possible.

ChatBot Messenger - advanced automated messaging

Advanced automated messaging. It works on the principle of a virtual salesman. It is set specific questions with answers. In addition, it can suggest the recommendation of specific products or services. Individualized determination of needs and pricing. Also available on Whats app.

Messenger - automatic messages

Preparation of content and implementation of automatic messages in messenger.

The recipient wishing to communicate with us sees an example of 3 questions. In case the store is closed, he receives a message that someone will contact him soon.

Article

Preparation of an article for Social media, Website Blog or Newspaper.

Includes graphics and content up to 6000 characters. Usually consists of a headline, introduction 3-7 points, summary.

[FB, IG, Blog, Newsletter, Newspaper, etc.].

Video Recording (Process)

Video recording for the client. Including the preparation of a script/script.

This can later be used to create: Video Posts, Video Roles or Relationships.

Duration: up to 20 minutes of finished recording (for longer recording, price increase)

Wideo Post do 20 min. (Tekst + Wideo)

A video post published on Social Media (or on a website). Includes script/script, video (or animation), subtitles and tags. Applies to the post in case a video is provided by the client. Duration up to 20 min. [FB, YT]

Video Post up to 5 min. (Text + Video)

A video post published on Social Media (or on a website). Includes script/script, video (or animation), subtitles and tags. Applies to the post in case a video is provided by the client. Duration up to 5 min. [FB, IG, YT, In].

Video Roll

Video post published on Social Media. Duration up to 60 sec. (with processing of the provided video) [FB, IG, YT, TT].

Relation

Published on Social Media as a 24-hour post displayed as a "Story".
Includes: graphics (max. 3 pages) or video 15-25 sec. (with processing of the video provided by the client [FB, IG, YT, TT].

Long Post (Text + Graphics)

A post published on Social Media. Includes graphics and content up to 700 characters.  
[FB/ IG/Tw/In/Newsletter].

Short Post (Text + Graphics)

A post published on Social Media. Includes graphics and content up to 200 characters.
[FB/ IG/Tw/In/Newsletter].

Marketing Strategies
and Audits

 Market research

 Audits of current marketing activities

  Creating a new marketing strategy:

• totality
• pricing strategy
• strategies for social media
• strategies for websites
• etc.
   

 Image evaluation

 Market and competitive analysis

Types of posts and expansion of functions in Social Media:

Types of Advertising Campaigns: