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„Neuromarketing on Allegro” is a source of knowledge about how psychology, neuroscience and economics influence purchasing decisions. It is dedicated mainly to sellers on Allegro, marketers, people interested in practical applications of neuromarketing research results.

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ONLINE TRAININGS CREATION

Online Trainings Creation

Online courses are becoming increasingly popular. They not only offer the opportunity to automate most of the sales and training processes, but are also a chance to build a strong passive income. By moving training to the mobile world, we can reach customers around the world, scale our operations and build our brand as an expert in a specific field.

Sales funnels for services or products are also included in this category.

Articles on the subject

Brief description of the creation of the online course:

Scaling:

 Creating the next course topics (to build the sales funnel)

 Analysis of statistics and profitability

 Optimize processes (e.g., delegate other customer contacts, marketing activities, etc.).

 Introduction of automation tools (e.g., autowebinar)

Course Promotion:

 Launch of official course sales

 Building the course brand (if you don't have a brand built, it's a good idea to start these activities before launching the course - it makes it easier to get started)

 Online promotion (advertising and social media campaigns)

 Making necessary adjustments (in progress)

Creating a Platform:

 Launching a website (domain, hosting, plugins, etc.).

 Uploading course content to the platform

 Refinement of bid pages ( before purchasing the course)

 Connecting payment gateways, newsletters, etc. (necessary elements to ensure automation)

 Test the efficiency of the site (and the whole process)

The Process of Content Creation

 Preparation of the offer (plan/sales funnel)

 Determine the outline: topic, modules, subsections

 Content preparation (scripts)

 Recording of video/audio materials

Market Research

 Determine the author's preferences/competencies

 Determine the main problem and solution

 Getting to know our target audience

First market study to determine basic chances of project success