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karolina@albarimarketing.pl
© 2023 All rights reserved | Albari Marketing Karolina Albanowska
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Target group: Clients
Goal: Showing customers the company's specialists.
Target group: Developers
Goal: Build engagement, stimulate discussion among developers, build the company's standing in the eyes of developers.
Target group: Developers, Clients
Goal: Showing customers the knowledge of the IT industry, to introduce programmers to news (at various levels of sophistication).
Target group: Developers, Clients
Goal: Showing customers our knowledge of the IT industry and introducing programmers to the news.
Target group: Clients
Goal: Showing customers the company's values, solutions, it is trustful business partner, etc.
Target group: Future employees
Goal: The purpose of the posts in this category was to break down the objections of outside candidates to sending in their resumes and to provide examples of solutions to the problems identified.
Target group: Developers
Goal: Introducing the recruiting team to warm contact.
Target group: Clients
Goals:
1) Build brand recognition and increase trust among potential customers.
2) To increase interest in Nearshore services among potential customers.
Target group: Future Clients
Goal: Acquisition of new cooperation partners
My tasks:
- Creating a customer persona
- Matching specific companies to the profile
- Finding contacts responsible for making decisions in a specific area
- Creating a mailing list
- Preparation of content
- Creating an Offer Folder (pdf)
- Prepare a promotional video to send in the body of an email
- Creating Presentations for Meetings with Customers
Target group: Students of Computer Science
Goal: Quickly find candidates for placement.
Language: Polish
1) Java Developer 2) QA Engineer
Target group: Developers/Future Employees
Goal: Quickly find candidates for roles.
Language: German & English
Target group: Developers, Clients
Goal: Showing customers our knowledge of the IT industry and introducing programmers to the news.
Target group: Clients, future employees
Goal: Showing the company and employees
- for customers: this shows that we are creating a good environment and development for their future employees (nearshore services)
- for future employees: good atmosphere
Target group: Developers, Clients
Goal: Employee and customer recommendations about the company to increase trust and credibility.
Target group: Developers, Clients
Goal: Showing future employees that there is a positive atmosphere in the company.
Showing customers that we care about the life-balance of employees, we are positive, open, and at the same time professional.
Target group: Future employees
Goal: The purpose of the posts in this category was to break down the internal objections (to themselves, their shortcomings) of candidates to sending their resumes, and to provide examples of solutions to the problems identified.
Target group: Developers, Clients
Goal: Showing customers our knowledge of the IT industry and introducing programmers to the news.
Target group: Developers, Clients
Goal: Employee and customer recommendations about the company to increase trust and credibility.
Target group: Developers, Clients
Goal: Showing customers our knowledge of the IT industry and introducing programmers to the news.
Target group: Future Employees, Clients
Goal: E: Presentation of various positions, mainly for people who want to join the IT industry (the company organized courses and internships for such people)
C: Presentation of various positions. This is intended to provide an initial introduction for companies that are looking for specialists but don't have much knowledge of the topic
Language of content: polish & english
Example graphics
Language of content: original :polish + translation: english
Example graphics: These may differ from current social media trends, as they are works from earlier years.
Language of content: polish/english
Language of content: only polish
Example graphics
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